The Child Care Resource Center hosted a pre-conference workshop on February 28th following a two-day conference on February 29th & March 1st at our Communications Warehouse, located in Chatsworth, California. This conference gave us the opportunity to provide tools and strategies to help build capacity in communication and utilize modern communication tools.
About 100 attendees from over 29 different agencies throughout the state of California came together to engage in 15 different workshops to choose from: writing and producing content and how to share it, planning events, improving your website, design and videography skills, and so much more!
For additional information, please contact Breana Marquez at bmarquez@ccrcca.org.
February 28 - March 1, 2024
Conference Recap
Keynote Speakers
Welcoming & Opening Remarks - Dr. Michael Olenick - CEO & President of CCRC
Click Here for a PDF of the presentation.
Statewide Systems Integration - Rebecca Patton & Elizabeth Melendrez
Click Here for a PDF of the presentation.
Stanford Center on Early Childhood FFN Engagement: Tools & Resources - Kyndal Yada, FIND Program Manager
Click Here for a PDF of the presentation
Milestones & More: PBS Media Mentor Play Kits - Rosemary Miller, Senior Director of Early Learning, PBS
Click Here for a PDF of the presentation.
Video Tips & Tricks
Video is taking up a larger space in the digital marketing landscape and we're here to help participants learn the basics on scriptwriting, on-camera tips, content strategy, and more! Join us and learn the basics on the top platforms, including Instagram, YouTube, TikTok, etc. In this session, we will focus on video production- how to capture videos like a pro using only a smartphone.
Click Here for a PDF of the presentation.
Advertising on a Budget
When you have a great program, next step – tell people about it! The good news is a sizeable budget is not needed to advertise effectively. Join this session for simple strategies to strengthen skills, refine your marketing goals, connect with target audiences, and make a BIG impact for less dollars.
Click Here for a PDF of the presentation.
Pitch Perfect: Translate Pitches to Partnerships
Join us as we go over tips and tricks to turn boring elevator pitches and repetitive fundraising asks into connections and meaningful conversations that will lead to stronger partnerships and increased community engagement. Participants will learn to perfect your pitch, target the right audience, and use the follow up techniques that count.
Click Here for a PDF of the presentation materials.
Introduction to Design Pt I: Effective Flyer Design
Flyers are an essential item for marketing toolkits and we want to help your agency/business make a great and lasting impression. In this session we will teach you the basics on how to design a flyer that is visually-pleasing, grabs attention, and effectively communicates your message/brand. In Intro to Design Pt II, we will show a live demonstration of how to design a flyer using Adobe applications.
Click Here for a PDF of the presentation.
Click Here for a PDF of the presentation materials.
Click Here for a PDF of the presentation materials.
Introduction to Design Pt II: Live Editing
This session will include a live demonstration of the components from Pt I in how to design an effective flyer. Our instructors will show how easy it can be on a free Adobe Express account as well as the extra features and capabilities that Adobe Illustrator and Adobe Photoshop offer.
Click Here for a PDF of the presentation materials.
Click Here for a PDF of the presentation materials.
Master Your Messaging: Develop Creative Content!
Develop creative content that catches the attention of your target audience and garners a larger following to share your information far and wide. Idea mining, catchy lead lines, SEO and more will be broken down in this session.
Click Here for a PDF of the presentation.
Milestones & More Play Kit Engagement
The Milestones & More Play Kit is designed to meet parents and caregivers where they are in the journey to raise children in a nurturing and engaging environment. These age-appropriate kits support a child’s learning through play and brain development with bilingual books, toys, and activity cards for seven different ages and stages. During this session, we will review ways to implement the kit into your FFN play groups, site visits, story time and so much more! Join us as we discuss ways to engage with your community. Visit the website to learn more!
Click Here for a PDF of the presentation materials.
Discover Digital: Powerful Tools to Connect!
Social media, email, video production and other digital media are powerful tools that you can manipulate to connect with your audience. Whether a beginner or longtime user, this course will share tips and tricks for amplifying your message through digital platforms.
Click Here for a PDF of the presentation.
Enhancing Facilitation Skills
Facilitation skills are the abilities you use to provide opportunities and resources to a group of people that enable them to make progress and succeed. Join us as we review the four essential facilitation skills!
Click Here for a PDF of the presentation materials.
Website Accessibility / ADA Compliance
Learn the key principles of an inclusive digital environment where information and services are accessible to everyone. Additionally, all businesses and organizations generally open to the public must take steps to provide equal access to service. In this session, participants learn about why website accessibility and ADA Compliance are important and what are some steps to ensure your website is compliant.
Click Here for a PDF of the presentation.
Click Here for a PDF of the presentation materials.
Communications Toolkit: Market and Promote TIC
Say hello to the TIC Communications Toolkit! Learn how to use pre-written templates to market and promote recruitment for TIC trainings and cafés. Take home materials include the Toolkit featuring templates for email correspondence, social media posts, graphics, a fact sheet, and much more.
Click Here for a PDF of the presentation.
Google Grants & Search Engine Optimization
The Google Ad Grant is available and if your nonprofit or charitable organization qualifies you can help amplify your message to a broader audience and make a greater impact on the world through text ads.
Click Here for a PDF of the presentation.
Tips & Tricks: Plan a Successful Event
Want to leave a lasting impression on people who attend your events? If so, this is the session for you. We will discuss key elements of event production from start to finish, and touch on the 5 Ps of successful planning including Product, Price, Place, Promotion and, most importantly, the People. Each P plays a vital role in shaping the event strategy from conceptualization to implementation
Click Here for a PDF of the presentation materials.
Stand Out in the ‘Attention Economy’!
Learn important branding strategies to build awareness, reach the right audiences, grow support, and make informed decisions.
Explore Ways to Support Early Learners with PBS Kids!
Click Here for a PDF of the presentation.
Media Mentorship with PBS Kids!
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Hub Lead Materials
Parent Café Materials
